Make your Video Marketing more effective with these five tips

 “Content is King” which is a sacred mantra in digital marketing world where content marketing is valued. It is a belief which is crutial and when followed right leads to a successful digital marketing campaign. 

You will agree with me on this “Video Marketing is as valuable as content marketing” as this is making the rounds these days. All content, one way or another is crucial beneficial for digital marketing strategy. So there is no denying that video marketing is a form of juggernaut which is needed to move towards the top spot. 

Image Source : True Film Production

Whether you have worked in digital marketing services industry or not but somewhere, sometime you might have seen those appealing video ads here and there, in your emails, on facebook and even while browsing on the internet. Many statistics show the increasing popularity of video marketing and based on the numbers, it needs to be part of every digital marketing campaign

In this post, we will discuss top tips to make video marketing more efficient and effective

•  Focus on Quality over Quantity

To outshine competitors, you need to gear up in terms of quality of your videos. Low-quality videos will do no benefit and the viewers will leave your website or social channel immediately as soon as they realize that the content they are going to view is of low quality. If you are going to spend on video, you need to do it well.

Take time in creating videos and it will reap the rewards of higher engagement and drive better results to your website and business from our website design essex services.

• Try To Create Engaging Videos

Image Credit : Why Media

An engaging video will make use of humor, emotions or spark curiosity. It will also get your client’s attention if you want them to follow through with a C.T.A. The CTA can be in the form of “leave a comment”. “subscribe to newsletter”, or contact us today

• A/B Testing to Check What interests the users most

A/B Testing is a process of comparing two versions of a webpage or a  web design to check which gains more user interest. In simple words “To get feedback from customers about the two same but different website pages” and analyze the result as which webpage performed better.

It is a great way to understand your audience. You can easily check the effectiveness of your video marketing with this method.

1.    You can use it to get suggestions on video’s length – Long or Short

2.   It can help in testing various kind of CTAs to decide which will work better

 ·         A strong Content Strategy to make the video a hit

When it comes to video marketing, be more strategic. Let your videos speak for you. Don’t just create some random video and expect high yields. Make sure it is in sync with the rest of your digital marketing strategy. Think of social channels for once. Every social channel is different and every channel has its own kind of audience.

So consider designing videos after a research to understand how these social platforms work and what are likes of the audience. Do not forget to add subtitles and music as these are the performance enhancer for the video

• Video Marketing Budget Matters

As the digital market is growing at a very fast rate, brands will have to allocate a large part of their campaign to Video Marketing. If you cannot afford cost of high quality and large-scale videos then go for Live Video (Facebook, Snapchat). These are a cheap alternative.

• Client Feedback Via Video

You must have seen many circulating on the internet where a client reviews a business that he or she has chosen for cleaning, moving etc. It has a great impact on the new customers who are looking for removal, plumbing, website designing, furniture, online shopping feedback before hiring the said agency. One of our client CBD movers have used this new trend to reach out to new customers and its working like a charm. It creates trust among customers as they realise they are investing in the right agency. Many interstate moving queries started coming in and some business houses even hired their office removalists in Adelaide for the last moment office move. 

Same in the case with our client EOLVC. They are usually hired for end of lease cleaning melbourne and now with 4-5 customer reviews videos, many new customers are choosing them over other vacate cleaning in Melbourne 

If you have any questions or would like to share some advice regarding your video marketing, don’t hesitate to get in touch with us at +61 261452516